Our set up fee includes all necessary steps to ensure the success of your campaign, such as initial planning, integrations, ad copy, and the creation of landing pages. These landing pages are crucial as we will conduct A/B testing and optimization. Throughout the campaign, we will also implement dynamic keyword generation based on user engagement and optimize conversions to achieve the highest efficiency at the lowest cost. If you already have all these elements in place, we will waive the set up fee.

The ad budget for your campaign will be determined by various factors, including your industry, competitors, and desired timeline and objectives. Payment for the budget will be made directly to Google and will not be reflected on invoices from Digital Zest. We recommend a starting budget of at least $1,000 per month.

We offer two types of reports to assist our clients in understanding the performance of their ad campaigns. The first is a live report accessed through a custom report in Google Looker Studio. This seven-page report provides real-time information on cost, clicks, conversions, calls, and other key metrics in an easy-to-understand format. The second is a weekly report, which we typically send out on Mondays, covering the previous week. This simplified report is used to identify any issues in the current funnel and ensure that goals are being met.

During the onboarding process, we will gather information about your ideal customer. We will then use that information to identify opportunities and conduct our keyword research, which involves collecting local and global search data, analyzing the context, intent, and competition of keywords, and creating campaigns optimized for each group of keywords. This approach allows us to effectively manage the targeting and quality of our campaigns to maximize your ROI.

Yes, our team will work with you to create a customer journey that clarifies how your prospects become customers. We will also set up tracking codes to improve targeting, measure conversions and goals, and implement re-targeting. This technique displays ads or branded messages to customers as they browse the internet based on specific actions they have taken.

To get started, simply schedule a complimentary strategy session. During the onboarding process, we will ask you a series of questions to gain a better understanding of your current situation and identify the steps necessary to help you achieve your goals.